2/4/2024 0 Comments Cruisiest gay bar in milwaukee![]() Joe was close friends with Terry Boughner and Jerry Johnson when they produced the Wisconsin Light newspaper, helping them computerize and use new technnology for typesetting, layout, email, etc. Under Joe's management, the bar has the distinction of being not only one of the longest continuously running gay bar in the city, but also being a staunch supporter of the gay community. ![]() While June retained ownership for over 40 years, until her death in January of 2010, her son Joe was the effective manager throughout many of those years. Of course, color scheme and other changes have been made (the booths along the east wall were removed, etc.) but the bar retains it overall ambiance. Joe Brehm, June's son, continued to operate the bar as a gay bar in relatively unaltered condition architecturally. The August 1976 issue of the local "GLIB Guide" describes the business as follows: "Popular downtown lounge busy with reserved gentlemen and then some not so reserved." Its first advertising in a gay publication doesn't appear until the August 1972 issue of the GPU News however, when its ad stated "The East Side's New Food 'N' Fun Bar" and listed proprietors Mike and June. This Is It was opened in 1968 by June Brehm. This Is It- History of Gay & Lesbian Life, Milwaukee WI- Businesses-Bars and Clubs History
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